Product Creed

We Don’t Use Harsh Ingredients

We never use sodium laurel or laureth sulfates, mineral oil, bovine-sourced ingredients, lanolin or propylene glycol. We avoid petrolatum, solvent alcohols, synthetic color, synthetic fragrance and comedogenic ingredients. We use only use gentle preservatives. We do not use formaldehyde-releasing preservatives (you’ll never find imidazolidinyl urea, diazolidinyl urea, quaternium-15, DMDM hydantoin or 2-bromo-2-nitropropane-1,3-diol in any product). While other companies commonly use these ingredients, they are known to cause skin sensitivity. We only use gentle preservatives and are limiting the use of Parabens whenever possible. We limit the use of emulsifiers (like stearic acid, stearyl alcohol and glyceryl stearate) because we’ve found they make dry and sensitive skin more irritable. And, because science has now proven chronic inflammation is the bottomline of aging, we add soothing ingredients even when irritation isn’t a problem. All products are Phthalate-free.

We’re Cruelty-Free

The only animals we use to test our products are humans, and we do this to make sure your products work.

We Use Plant & Mineral Sources

Whenever possible, we select plant or mineral-derived ingredients, not those from animals or petroleum. We choose multi-functional antioxidants, clinically-tested peptides and plant extracts, stabilized vitamins and phytonutrients and other performance ingredients proven bio-effective in scientific studies - then we use these high performance ingredients at the same concentration used in the studies. And, to make sure your clients see results, we protect the integrity of these ingredients in the finished product.